Not all marketing is created equal. Tactics that get results for one industry can crash and burn in another. Case in point: law firms.

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If you use the phrases “rush to judgment,” “jump on the bandwagon” and the always popular “dive in head first,” you certainly wouldn’t be discussing anything remotely related to legal marketing or the practice of law in general. So why ...

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Recent law practice management press touts the opportunities for marketing available through social networking sites. These articles, focusing as they do on growing your practice, frequently fail to mention the risks inherent in creating an online persona and how it ...

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“We’re probably about five years into a 30-year cycle of transformation. … But there is simply no doubt that 25 years from now, when people reflect on the seminal changes of the early days of the century we are about ...

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I have worked with a few solo practitioners recently who have all commented about the same thing – that their companies’ Web sites look dated.  Merely having a Web site a decade ago was enough to be on the cutting ...

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How can you improve your marketing program and your company’s profitability? Analyze the personality types in your firm, and then create strategic teams to bring in more work. The Myers-Briggs Type Indicator provides descriptions for 16 personality types through a ...

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Local businesses should start diversifying their marketing plans to tap into the growing Hispanic population. That was the main message during a talk on multicultural markets earlier this month, sponsored by the Wentzville Chamber of Commerce. As the U.S. consumer ...

Tagged with: Amy Althen-Geoppner CitiMortgage Don McCollom Erin Williams GMAC Mortgage Hispanic marketing Miriam Long Principal Residential Mortgage Wentzville Chamber of Commerce

Last summer when gas prices hit the $4 a gallon mark, Harry the Handyman held a fake protest in St. Charles to market his services. Harry, real name Harry Sneed III, fashioned a sign that said “Will Work for Gasoline” ...

Tagged with: advertising Harry Sneed III Harry the Handyman Lynette S. Watson marketing Regina Ruppert

When Michelle Nelson came to St. Charles County to establish her marketing business in August 2007, she had one contact here and only $350 to her name. But through tireless networking and participation in an online bartering exchange group, she ...

Tagged with: barter Cindy Podwojski Jack Sims JC Car Care Kim Griffin marketing Michelle Nelson National Commercial Exchange Richard Harris Soy Delightful Candles Vette's Restaurant & Bar

We frequently encounter lawyers who tell us they are too busy to market their services. “I can barely keep up with client demands now. So why do I need to market?” these lawyers ask. Lawyers who neglect certain fundamental marketing ...

Tagged with: client feeback law firm marketing