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Gonzo marketing and free publicity

Tips to promote your business on the cheap

Last summer when gas prices hit the $4 a gallon mark, Harry the Handyman held a fake protest in St. Charles to market his services. Harry, real name Harry Sneed III, fashioned a sign that said "Will Work for Gasoline" with his Web site HarrytheHandyman.com written below in bold letters. He alerted local television news stations ...

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