Hallmark’s flip-flop on same-sex ads backfires

The Hallmark Channel's decision to pull, then reinstate a commercial that featured a same-sex couple kissing shows how controversy can generate more publicity than simply ignoring it. The company also didn't help matters by reversing its decision following the backlash. "It's hard to keep everyone happy, but flip-flopping doesn't help," said Allen Adamson, co-founder of the marketing ...

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Hallmark’s flip-flop on same-sex ads backfires

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