Retailers step up personalization on their websites

By: Anne D'Innocenzio Associated Press April 17, 2018

Shoppers will see more personalization based on where they are and what they've bought before on the Walmart website, as the retailer and several other stores try to build stronger connections with shoppers used to the customization of Amazon. Walmart says it's including a section that highlights top-selling items in a customer's location, feature services such ...

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Retailers step up personalization on their websites

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