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The next Kirkland? Online retailers create their own brands

In Andrea Bright's home, Kleenex tissues, Charmin toilet paper and Glad trash bags have all been replaced by one brand: Prince & Spring. Never heard of it? It's the 3-year-old house brand from Boxed.com, one among many new lines from online retailers vying to be the next private-label juggernaut. Think Costco's Kirkland Signature or Kroger's Simple ...

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