Law firms ponder if another name would smell as sweet

By: David Baugher December 30, 2010

A helicopter from Midwest Helicopter lifts part of Stinson Morrison Hecker’s new sign to its place at the top of the firm’s downtown Kansas City headquarters in September. For many of the state’s prestigious firms, a mixture of ego, tradition, marketing and luck have created some of the most recognizable monikers in the field. Nomenclature is an issue fraught not just with practicality or even money but with emotion.

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What’s in a name?

Law firms ponder if another name would smell as sweet

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