Gilman: Small law firms can market on a dime

Large law firms, in the majority of cases, have the luxury of a full-time marketing staff. Most also have the ability to tap a chief marketing officer for strategy, expertise, and a road map for future business development opportunities. But for firms in the 20- to 50-attorney range, that marketing "obligation" becomes more of a chore ...

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Gilman: Small law firms can market on a dime

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