Please ensure Javascript is enabled for purposes of website accessibility
Home / Columns / Companies need to ‘work through the night’

Companies need to ‘work through the night’

“Working through the night” is how one northwest company defined its marketing strategy last year in anticipation of the current economic slowdown. The company was clearly familiar with studies that show that businesses that continue marketing campaigns through difficult economic times are the ones that come out ahead when the economy turns around. Why? A recessionary ...

Leave a Reply

Your email address will not be published. Required fields are marked *

*