E-marketing: more than just hitting the ‘send’ button

An increasing number of law firms are making the switch from paper to electronic communication by launching e-newsletter and e-alert programs. In fact, the popularity and effectiveness of e-marketing have quickly made such programs a must in any law firm’s marketing toolbox. But, as with any successful communication, there is the give-and-take factor. E-newsletters have several ...

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E-marketing: more than just hitting the ‘send’ button

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