Callanan: Developing a legal marketing strategy for the ages

For the first time in American corporate history, four generations are working side by side. Each generation — "Veterans," "Baby Boomers," "Generation X" and "Nexters" — is motivated by different values, communication styles and work ethics. And each is driving the purchase of legal services or jockeying for position to do so. Generations are tied together ...

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Callanan: Developing a legal marketing strategy for the ages

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