Finding new referrals takes the right words, comfort

Two years ago, Boston personal injury lawyer Russell Rosenthal adopted the practice of asking clients for referrals. It was a simple but powerful marketing tool that caused his client referrals to jump dramatically. “At first, I was very reluctant to try this,” he said. “I was concerned that people would find it offensive. But once I ...

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Finding new referrals takes the right words, comfort

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