Do prospects want your testimonials … or you?

As evidence that the Tin Man finally had a heart, the Wizard of Oz conferred a testimonial upon him. Marketers consistently use testimonials from presumably satisfied customers to serve as evidence of an organization's heart, brains and courage, along with other laudable qualities. For consumer products, this may be acceptable. When it comes to law ...

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Do prospects want your testimonials … or you?

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