When marketing flops: 5 Super Bowl ads that backfired

Advertisers that spend millions of dollars on the Super Bowl are trying to avoid what Ram did with a Martin Luther King speech or what Groupon did spoofing promos for charities. Though such messages can get attention, it's the wrong kind of attention. Groupon got buzz all right, but most of it was negative. Here's a look ...

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When marketing flops: 5 Super Bowl ads that backfired

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